Amazon E-commerce Design & Strategy
“This is one of the best brand stores I have seen on Amazon”
Kris Patterson, Director of National Accounts
Redesign e-commerce store with fresh branding and strategy. Maintain product listings and drive sales through digital means.
The challenge:
Redesign store | Wireframe | Evolve brand language | Continually update assets | Strategize quarterly themes | Social media | Digital ads
Responsibilities:
Team members:
Kris Patterson,
Director National Accounts
Andrea Kane,
Brand Manager
Laura Thome, Sales
I Increased sales by over 225% through design updates to the e-commerce brand store and product catalog images as well as the incorporation of a social media strategy to drive traffic, exceeding expectations and hitting record company sales.
Creating custom infographics for the product photo carousel was important for building consumer trust and pointing out features that may otherwise go unnoticed. In this case, explaining the value of an antimicrobial product was important to justify a higher price point.
For better visibility on Amazon, this client needed a video explaining the benefits of their antimicrobial additive, but had no actual video to work with. I created a video in AfterEffects that pulled together copy from an article they provided, photography that I helped art direct, and an infographic I created for use in their e-commerce graphics.
Additional e-commerce content is helpful for building a bigger story. In this case, the client and I decided that we would start more specific to the product and then broaden to further explain antimicrobial, and then finish with an overview of the company—emphasizing women owned. Underneath would be links to related products to encourage the customer to keep browsing if they hadn’t found exactly what they wanted with that product.
My display ads featuring the Classic Large Silverware Tray and emphasizing antimicrobial organization helped drive sales to that product and the client’s store.