Company Logo, Branding,
& Marketing
Start a brand from the ground up. Design a logo and brand language, then build brand authenticity. Create a social media presence and drive sales.
The challenge:
New logo | Brand language | Website design | Marketing materials, print & digital | Social media strategy
Responsibilities:
Knowing the target audience were going to be females, I wanted the logo and branding to be playful, but also with the ability to be simple to avoid competing and clashing with the colorful products. My idea started with the paw versus an animal silhouette since its more universal across species. I decided to place the paw inside of a rounded square, alluding to the custom pet canvases that the company sells. From there, I found a rounded and playful font and modified it to have even more playful personality. I added a rounded line under canvas to tie in the paw/canvas icon and color, as well as to help ground and balance the entire logo.
See the full website at www.petcanvasco.com
In order for this company to be successful, it was important to create a strong digital presence and build relationships on social media. I created consistently branding across thumbnails, social posts, and product images to spread brand awareness no matter the content.
